About NextStep Technology Advisors

About NextStep Technology Advisors

For over 30 years, NextStep Technology Advisors has been providing business management software and network solutions to clients in South Central and Eastern PA. The company was established in 1986 by Amir Friedman, as a division of a large local CPA firm in Lancaster, PA. In 2009, Amir purchased NextStep and the company moved to its current location.

Amir Friedman, CPA

Amir is the founder and President of NextStep Technology Advisors, focusing on developing and steering the company’s business philosophy, services, and culture, and consulting on client projects. He has over 35 years of industry experience.


Amir founded NextStep Technology Advisors as a division of a large local CPA firm and managed all aspects of it for more than 20 years. In 2009, NextStep became a separate company and moved to its current location. Prior to that, Amir was a Product Manager for a New England-based software company, where he worked with large customers to define functional requirements for a new commercial application, designed the software, and oversaw its development. Earlier in his career, Amir worked as an IT Project Leader at a medical equipment manufacturing company, where he developed and supported software and conducted corporate-wide training. Amir served in the Israeli Air Force and later as Assistant Military Attaché for Research and Development at the Embassy of Israel, Washington, D.C.

For more than three decades, Amir and the NextStep team have worked with clients across many industries – manufacturing, distribution, transportation, financial, agriculture, service, not-for-profit, and others – to implement accounting and business management systems that streamline and improve operations. Amir’s extensive experience in business management software consulting includes almost 30 years with Sage 100 (formerly MAS 90/200).


Amir holds a Bachelor of Science degree in Computer Science and Information Systems Management from the University of Maryland. He is also a Certified Public Accountant, holds several Acumatica certifications, and is a graduate of Leadership Lancaster.

Steve Iwanowski

Steve provides NextStep clients with consulting, installation, training, support, and custom software design and development services. He plays a leading role in our ERP and IT consulting services and has over 20 years of industry experience.


In addition to strategic IT planning, project management, business process improvement and ERP system implementation, Steve’s expertise includes Microsoft systems administration and scripting, network design and implementation, and database design and administration of most SQL-based servers. His reputation as an SQL expert has earned him speaking engagements at national peer-group conferences.

Before joining NextStep, Steve served as the IT Manager for Sunline Coach Company and as a Software Applications Engineer at Carel USA. Earlier in his career, he supported numerous users, servers, and workstations at the Pennsylvania Department of Environmental Protection.


Steve holds a Bachelor of Science degree in Management Information Systems from Elizabethtown College, and a Master’s degree in Business Intelligence from Saint Joseph’s University. He is a Microsoft Certified Systems Engineer (MCSE), a Microsoft Certified Database Administrator (MCDBA), a Microsoft Small Business Specialist, a Citrix Certified Administrator (CCA), and a Certified Sage 100 Consultant, and holds several Acumatica certifications.

Rick Hartman

Rick helps NextStep clients with business process improvement initiatives, and is a key contributor to our ERP software implementation and support services. He has over 40 years of industry experience.

Rick’s extensive business experience spans decades in all aspects of business operations. During the course of his career he has utilized his technical skills and problem solving approach to align technology solutions with the business needs of clients in industries such as construction, manufacturing, wholesale distribution, and application software development.

As the Vice President and General Manager of a national ERP software developer, Rick oversaw all aspects of product development, training, marketing, implementation and distribution of the company’s products. As the Chief Operations Officer of a $60 million multi-company holding group, he used technology to facilitate operational integration among the companies, streamline all aspects of business operations, and enable the managers of each company to develop comprehensive business plans and monitor results. Rick also founded an application software development company in Washington, D.C. and operated it successfully for seven years before moving back to Pennsylvania. Most recently, before joining the NextStep team, Rick provided consulting services to Sage 100 clients throughout Central PA.

Rick holds a Bachelor’s degree in Business Administration, with a minor in Finance, from the University of Maryland, and an Associate’s degree in Electronics Technology from Ryder Technical Institute, and holds several Acumatica certifications.

He has served on the board of directors of the Associated Builders and Contractors (ABC), as a director-at-large on the national board of directors of the Construction Financial Management Association (CFMA), as the Chairman of the CFMA IT Survey Subcommittee, and numerous other committees and task forces.

Adam Gell

Adam is a key player in our IT projects and provides remote and on-site technical support for our clients’ networks. His passion for IT and dedication to excellent client service have quickly endeared him to our clients and staff alike. He has over 15 years of industry experience.

Adam came to us with valuable experience, including tenures at Aramark Healthcare, First Energy and Select Medical, where he was part of the team providing helpdesk services to over 30,000 employees throughout the country.

Adam has an Information System Administration degree from the ITT Technical Institute. He holds several Microsoft, Citrix and Acumatica certifications.

Kevin Crouch

Kevin provides remote and on-site technical support for our clients’ networks. His specialties include networking, cyber security and user training. He has almost 10 years of industry experience.

Kevin has worked in a variety of business environments including manufacturing, logistics and retail companies as well as higher education and state government. Through hands-on involvement, he developed expertise in areas such as system design, deployment and administration, group and individual training, and user support.

Kevin has degrees in Network and Computer Engineering Technologies. He also holds several Security, Networking, and System Administration certifications.

Nancy Martin

As our Business Manager, Nancy performs all financial functions and handles HR including payroll and employee benefits, as well as all office and facility management needs. She also manages NextStep’s help desk and the renewal process for clients’ software maintenance and support plans. Nancy is our key point of contact for client and vendor relationships.

Nancy has extensive experience in administrative work and business management, including over 20 years with a large local CPA firm. She has optimized, automated, and documented many business processes at NextStep and previous workplaces, maximizing the use of available technology. Her efficiency and standardization initiatives have had a large impact on operations and have made her the go-to person in all administrative areas.

Take the Next Step – Call (717) 519-1200 or 

Take the Next Step
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“The net result of working with NextStep is that our company became much more efficient and competitive. In today’s environment, you can’t ask for anything more than that.”

VP, manufacturing company